# [NEW_PROJECT_NAME] — AI Project Contract & Business Foundation

> [!NOTE]
> **HOW TO USE THIS TEMPLATE**: Fill in the bracketed placeholders `[LIKE_THIS]` with details specific to your client or project. Once completed, keep this file at the root of your workspace (e.g., `docs/about.md` or as part of your system instructions) and prompt your AI assistant with: *"Read this document to understand our business purpose, target audience, site structure, and brand goals before writing any code."*

---

## 1. Business Purpose & Core Identity

### Business Name
`[Your Business Name, e.g., Apex Premium Fitness]`

### Tagline / Elevating Hook
`["Your catchy, customer-facing brand slogan here"]`

### Core Services / Offerings
*   **[Core Service 1]**: `[Brief 1-sentence description, e.g., 1-on-1 Personal Training]`
*   **[Core Service 2]**: `[Brief 1-sentence description, e.g., Custom Nutritional Coaching]`
*   **[Core Service 3]**: `[Brief 1-sentence description, e.g., On-Demand Fitness Mobile App]`

### Value Proposition
`[Write a compelling paragraph summarizing what the business delivers, how it does it, and the ultimate feeling/outcome it provides for clients.]`

### Key Differentiators (Why choose us?)
*   `[Differentiator 1, e.g., Fully certified elite coaches with medical backgrounds]`
*   `[Differentiator 2, e.g., Completely personalized nutrition plan with local meal-prep partnerships]`
*   `[Differentiator 3, e.g., Flexible, modern mobile app tracking features]`

---

## 2. Ideal Customers & Website Goals

### Target Audience
`[Describe who the ideal customers are, their demographic, their lifestyles, and what environments they navigate, e.g., Busy urban professionals aged 25-45 who struggle to find time for wellness.]`

### The Customer's Primary Problem
`[What major pain point is this website solving for them? e.g., They want to stay healthy but feel overwhelmed by generic online advice and don't know where to start.]`

### The Core Value Provided
`[How does this website simplify their lives? e.g., A streamlined, stress-free portal that presents clear premium packages, immediate credibility, and an easy booking interface.]`

### The Primary Action (Conversion Goal)
*   **Primary Action**: `[e.g., Request a Quote / Book a Consultation / Buy a Package]`
*   **Secondary Action**: `[e.g., Subscribe to Newsletter / Browse Case Studies]`

---

## 3. Site Map & Layout Structure

This site map serves as the structural blueprint. AI assistant: respect this hierarchy and content flow when generating pages or routes.

### Page 1: Home Page (`/`)
*   **Hero Section (Top of Page)**:
    *   *Headline*: `[High-converting main header text]`
    *   *Sub-headline*: `[Supporting detail emphasizing the value proposition]`
    *   *Call-to-Action (CTA)*: Two buttons—Primary CTA (`[Primary Action text]`) and Secondary CTA (`[Secondary Action text]`).
*   **"What We Do" Section**:
    *   A cohesive summary explaining the business's identity and philosophy.
*   **Services Grid**:
    *   A visual layout showcasing the core services described in Section 1.
*   **Differentiators / "Why Us"**:
    *   Highlights detailing the business's unique advantages.
*   **Interactive Process Roadmap**:
    *   `Step 1`: `[e.g., Tell us about your goals]`
    *   `Step 2`: `[e.g., We design your custom gameplan]`
    *   `Step 3`: `[e.g., Achieve results together]`
*   **Final Call to Action Banner**:
    *   High-contrast section emphasizing urgency and final conversion.

### Page 2: Services / Offerings Page (`/services`)
*   **Page Header**: Catchy, service-oriented banner.
*   **Service Packages Detailed**:
    1.  **[Package 1 Name]** — `[Starting Price/Details]`
        *   `[Include detail/feature A]`
        *   `[Include detail/feature B]`
    2.  **[Package 2 Name]** — `[Starting Price/Details]`
        *   `[Include detail/feature A]`
        *   `[Include detail/feature B]`
    3.  **[Package 3 Name]** — `[Starting Price/Details]`
        *   `[Include detail/feature A]`
        *   `[Include detail/feature B]`
*   **Add-On Offerings**: Optional extras/customizations.

### Page 3: About Us Page (`/about`)
*   **Our Story**: Narrative of how the company was founded, its passion, and its background.
*   **Mission & Vision Statement**:
    *   *Mission*: `[What we do every day for our customers]`
    *   *Vision*: `[The ultimate change we want to bring to our community/industry]`
*   **Meet the Founders / Team**:
    *   **[Founder 1 Name]** — `[Short bio detailing their background, passion, and role.]`
    *   **[Founder 2 Name]** — `[Short bio detailing their background, passion, and role.]`

### Page 4: Booking / Contact Page (`/contact` or `/book`)
*   **Interactive Booking Form**:
    *   Required Fields: Name, Email, Phone Number, Selected Service/Package, Event/Target Date, Custom Details.
    *   *AI Instruction*: Process this form asynchronously (e.g., using AJAX/HTMX) and swap in a premium success message.